The "Iran Sabt Tour" agency, collaborating on the EU project for responsible and sustainable tourism in Iran, undertook research trips in various Iranian provinces such as Golestan, Khorasan Razavi, Hormozgan and Bushehr. These journeys allowed for the exploration of the historical, cultural, and natural treasures of these areas while simultaneously promoting creative, responsible, and sustainable tourism. The approach aimed to preserve local heritage and resources, respect cultures, and actively involve local communities in the tourism process.